DLC&A WebTips
Web site development and SEO: Save money and time
Clients often ask me if it's OK to build a web site and then have it optimized for the search engines, after the fact. My answer is that it depends on their interest in saving time and money.
Article Marketing builds authority and Google juice…
Article Marketing is an internet marketing vehicle that has been around for a long time, but few have understood how to unlock its power. Read on to learn how article marketing can become a springboard for an entire Internet Marketing and Strategic Linking campaign.
SEO (Search Engine Optimization)
Now more than ever, what you don’t know can hurt your business… We recommend that you look for an SEO provider who takes a comprehensive approach. Click here to find a list of SEO components that can have an impact on SEO.
Fresh Content is King
Your Internet marketing strategy is beginning to work and now you've got a choice to make. You can keep adding fresh, relevant content (like your Internet marketing firm recommended) or you can let your website run on autopilot.
Full-time Help. Part-time Costs. Measureable Results.
If you're like many business owners today, you may be in the process of steering your business through challenging times with limited resources. During good times you might consider…
$450 for a #1 Google ranking
Has an SEO* (search engine optimization) specialist ever told you they can guarantee you a #1 ranking in Google for $450 or so? If so, time to end the conversation and look elsewhere.
Keywords Research and Analysis
There are many areas that can determine a website's success…or lack thereof. And it often comes down to executing the basics. One of these basics is keywords research and analysis.
Identify and Know Your Online Competition
Most organizations are knowledgeable of their competitors non-web related strategies, but the internet often reveals additional competition for the products or services that you sell.
Measure Your Website
Search engine rankings and other web performance metrics are based largely on mathematical formulas. As a result, it's fairly easy to track website performance and the effectiveness of your internet marketing strategies.
Snippets Matter
Are you ranking well with Google and the other search engines and still not realizing an increase in traffic to your website? A number of factors can cause this, but one that may be overlooked is the snippet.
Is your website underperforming?
Millions of small and medium sized businesses have websites and unfortunately many are underperforming. As a result, many business owners…
Identifying Website Gaps: The Unforeseen Opportunity
The Internet is a cost-effective lead generation and sales tool and, unlike most off-line media, its effectiveness is easily measurable. It's also easy to identify gaps in performance.