Pre-Meeting Questionnaire

In order for us to better understand your business; we need to know the details of your website goals. This form will guide you in providing the information we need to prepare for our meeting and may serve as a Request for Proposal on which we will base a possible future estimate.

Please type your answer after each question. Neatness, grammar and punctuation do not matter, but completeness definitely does. When you're done, click the submit button. We'll review the details and schedule a time to discuss with you.

Name
Company
Address
City
State
Zip Code
Phone
Email
URL(s)
1. Long Term Objectives (i.e. more sales, more subscribers, more traffic, more publicity, tracking marketing initiatives, etc.?):

2. Short Term Objectives - What you would most like to achieve in the next 90 days:

3. What technology was used to build the site (e.g., Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc.)?

4. Which program was used to build your website (Dreamweaver, FrontPage, Joomla, Drupal, etc.)?

5. How long has your website been up?

6. Which company/organization is hosting your website?

7. Was the site built in-house or outsourced? Are the programmers still available to work with?

8. Who wrote the copy (text) on your website (e.g. in-house marketing dept, programmer, out-sourced copywriter)?

9. What marketing initiatives have you tried (e.g. SEO, e-mail marketing, PPC, paid inclusion, etc.)

10. What are the site's primary geographical target markets (e.g. local, state, regional, national, international)

11. What are the sites demographic target markets (e.g., business owners, young urban females, working mothers, purchasing, etc.)?

12. What are 20 search keyword phrases that prospects might use to find your site in the search engines?

13. Who are your three major competitors online? What are their URLs?

14. Are you currently using web analytics software? If so, which program do you use? Who looks at the information and how often?

15. What is your annual online marketing budget?

16. Are you looking to rebrand your company's identity or better define and communicate your company's key strengths?

17. Are you looking to implement any new IT initiatives over the next 2 years? If so, please list.