Online Marketing has gone way beyond figuring out a few good Keywords
Powerful web tools, web analytics and proven online marketing expertise are key elements of a comprehensive internet marketing strategy; however, the glue that brings these elements together to deliver measurable results is a comprehensive internet marketing methodology or process.
This internet marketing methodology is based on proven e-business best practices and provides a framework from which we can deliver repeatable results.
The process begins with the evaluation of the unique value proposition (UVP) and how the value proposition is positioned on the website. This is an important step as these key words must create a compelling message that encourages first time visitors to spend time on your site.
The first three to five seconds are critical as they determine whether a potential client moves further into a website to obtain additional information or moves on to your competitors’ site. And the fact remains, once they’re gone, they probably will not return.
This powerful methodology also incorporates the following components:
- Competitive analysis
- Home page and landing page optimization
- Keywords research and analysis
- Website copy optimization
- Website optimization for organic search engines
- Social media profile analysis and optimization
- Site credibility indicators
- Link evaluation
- Social Media leverage
- Exploration of additional marketing channels
- And much more……
A lot of these terms are probably alien to you. Until a few years ago, most of them didn’t exist. But that’s why you hire professionals. You may not be interested in how it works; you just want it to work.
The above bullet points incorporate a few steps of the online marketing methodology that DLC&A utilizes and the process is both broad and deep. The end result is a repeatable framework that provides consistent results for clients.